Digital Marketing Specialist

Hillsboro, New Hampshire, United StatesOSI USA Danvers

What we expect

Data Analytics

  • Implement A/B tests for our DTC efforts across ecommerce, email and social to further optimize the consumer experience tied to analytic reporting and KPIs.
  • Actively test, track, and report all relevant traffic, conversion, and campaign data to increase CTR, CVR, Conversions and ROI.
  • Perform benchmarking and competitor analysis to support sales growth performance on marketplaces, retailer, pure play and our own DTC e-commerce site.
  • Work with Brand Marketing to optimize all digital marketing efforts through backend analytics to drive KPIs against all marketing digital/social marketing efforts.

Digital Marketing

  • Implement all digital marketing best practices, including SEO, internal/external linking strategies and familiar with Google Trends, Google Search Console, and tools such as SEMRush to optimize our product listings both internally and with our major retailers.
  • Collaborate with Marketing Sales teams to plan and execute promotional, email and social calendar to meet sales objectives and seasonality goals. Track all efforts and utilize cross-team data to improve strategies going forward.
  • Support Social Media monitoring and analyzing of organic posts and paid campaigns and deliver insights to team and agency partners.
  • Understand, evaluate, and provide insights and key takeaways related to all aspects of consumer digital touchpoints including what do they do and where do they go to drive strategies.

Website/Ecommerce Management

  • Daily management, monitoring, and upkeep of our eCommerce website, including: plan implement site merchandising, weekly/monthly site refreshes, content page development, new customer experiences and quality assurance checks.
  • Manage Ratings and Reviews program initiatives and digital sampling programs for acquisition and dissemination.
  • Work with marketing team to implement digital marketing best practices on e-commerce accounts Amazon and Walmart.com along with automotive retailers to optimize their site, keywords and SEO, finding opportunities to optimize the SYLVANIA brand and implement best practices to improve presence in the market and sales performance. Fully understand actions of the shopper to inform what is needed and best way to implement.
  • Develop and implement personalization/AI strategies throughout the consumer journey, looking for opportunities to leverage and grow our CRM consumer database cross-channel.
  • Audit multi-channel eCommerce content quarterly and ad hoc to ensure clear and consistent communication to the consumer.
  • Manage marketplace integration ensuring ‘where to buy’ performance is accurate and automated.
  • Key liaison between our System Integrator partner and Sylvania team, always conceptualizing and addressing site improvements, ensuring timely and accurate solutions, continuing momentum on all projects utilizing Jira, Monday.com, Salesforce Marketing and Commerce Clouds, and holding agile weekly meetings.
  • Continuously research and remain up to date on new technologies to implement automations and create more accurate and efficient processes.

Who we are looking for

  • BS/MS degree in marketing or a related field, proven working experience in ecommerce and digital marketing and analytics.
  • Must be a resourceful, technically savvy, and detail-oriented team player who has had success in working with cross functional teams/projects.
  • 4+ years minimum hands-on experience as a digital marketing analyst, or equivalent. Digital CPG experience preferred.
  • 3+ years minimum experience managing eCommerce content
  • Proven experience in the following areas:
  • eCommerce go-to-market strategizing and execution of new product launches
  • Enterprise eCommerce platforms such as Salesforce, ShopifyPlus or Magento
  • Keyword Research, search engine optimization and tracking. Experience using SEMRush, CrazyEgg, and Marketing Mix/Multi-Attribution Models is a plus.
  • Well versed and up to date on digital marketing and tools: AI/ML, Salesforce Marketing, Commerce, and Service Cloud, Google Analytics/GA4, Google Tag Manager, Looker Studio and Data Visualization Tools like Tableau and PowerBI
  • Managing eCommerce content, strategy, and analytics for consumer products and experience with Consumer Packaged Goods (CPG); knowledge of Amazon A+ Content, as well.
  • Ability and experience in identifying digital marketing opportunities across multiple channels ndash; Facebook, Instagram, YouTube, Amazon, Walmart, Retail Websites. Plus, strong working knowledge of current and emerging digital and social channels, like TikTok.
  • Optimizing websites, landing pages, email marketing/campaigns, and user funnels
  • A/B and multivariate experiments; experience conceptualizing, managing, and/or extracting data from UX studies is a plus
  • Ability to provide strong creative conceptualizing with messaging, page/email layouts, and all necessary content based on UX/CX consumer research and path to purchase journey.
  • Drafting briefs for campaigns and projects with cross-functional teams and partners
  • Project management ndash; including teamwork, communication, collaboration, time management and accountability. Experience with project management systems like Jira, Monday.com, and others is preferred.
  • Formulate and clearly communicate data insights to others and use metrics for decision-making.
  • Advanced knowledge of Excel, HTML/CSS; preferred experience with Python, Javascript, SQL, or any other data manipulation tools

  • Committed to learning and expanding technical knowledge.
  • Ability to multitask in a fast-paced environment, prioritize, effectively manage your time, and meet timelines.
  • Google Analytic Certification is a plus

ams OSRAM is an Equal Employment Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, national origin, age, disability, gender identity, or veteran status. If you are an individual with a disability and require a reasonable accommodation to complete any part of the application process, you may contact us at HRServices@osram.com for assistance.

Contact

John Bradley will be happy to answer any questions you may have.


Phone: +1 469 2984297

E-Mail: john.bradley@ams-osram.com


Application deadline: as long as the job is listed on our career page, we are looking for suitable candidates (all genders welcome). We are looking forward to receiving your application.

Job details

Posting date:2024/05/07
Experience level:Professional (> 3 Years)
Type of contract:Permanent
Schedule: Full-time
Remote work:Not Specified
Business unit:ams OSRAM
Organization:OSI USA Danvers
Job field:Marketing
Job ID:17725

Apply now

Apply now and advance your career with a job that challenges you and offers many extras

You can find this job ad online at
https://jobs.ams-osram.com/en/job/Digital-Marketing-Specialist-Hillsboro?id=17725

What we offer

Coaching

Opportunity for coaching, mentoring and networking

Opportunity for coaching, mentoring and networking

Training offers

Training opportunities & structured onboarding and development planning

Training opportunities & structured onboarding and development planning

Various career paths

Key expert, management & project management

Key expert, management & project management

Flexible working hours

Flexible working hours: trust-based flexitime

Flexible working hours: trust-based flexitime

Home office

Home office option

Home office option

Health

Health and prevention program

Health and prevention program

Pension plan

Employer-funded company pension plan

Employer-funded company pension plan

Bonus

Performance bonus

Performance bonus

Sports programs

Various sports programs

Various sports programs

Continued payment of remuneration

Continued payment of remuneration in the event of illness

Continued payment of remuneration in the event of illness

Direct insurance

Private insurance offers

Private insurance offers

Vacation

Up to 30 vacation days per year

Up to 30 vacation days per year

Where you can find us

Our site in Hillsboro

OSI USA Danvers

275 West Main Street

03244 Hillsboro, New Hampshire

United States

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The ams OSRAM culture focuses on variety and innovation.

A more than motivating working atmosphere, combined with attractive training opportunities and performance-oriented compensation encourage our employees’ actions and promote their entrepreneurial spirit. An agile mindset, trust and integrity – for us at ams OSRAM, these values are not just empty promises, but an integral part of our corporate culture that we live every day. In fact, these are the key prerequisites for employees to fulfill even the highest requirements. Learn more about what you can expect from us!

Bringing intelligence to light and passion to innovation


The ams OSRAM Group is a global leader in intelligent sensors and emitters. By adding intelligence to light and passion to innovation, we enrich peoples' lives. Our around 21,000 employees worldwide focus on innovation across sensing, illumination and visualization to make journeys safer, medical diagnoses more accurate and daily moments in communication a richer experience

Voices from our employees

I create light for the future of food

CAROLIN - ENGINEER

From receiving your documents to acceptance: the application process

Step 1

Job search

You have found your desired position on our job board? On this page you will find a link at the end of the position description that will take you to our applicant portal. You haven't found the right position yet and would like to send us your unsolicited application? - Simply create your candidate profile in our applicant portal. We will be happy to inform you about jobs that match your profile via our "Job Alert". Would you like to check the current status of your application? Then you can track it directly in your candidate profile under "Job applications". Our goal is to provide you with a great experience and maximum transparency in our application process.

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