你的职责
Senior Product Marketing Manager drives strategy, go-to-market execution, and downstream marketing across a diverse portfolio of mixed‑signal sensing technologies. The role requires solid technical understanding of semiconductor sensors and sensor interfaces (e.g. CT/X‑Ray detectors, ADCs, mixed‑signal ASICs) combined with strong strategic capabilities, high flexibility, and hands-on marketing execution skills. The position collaborates closely with the global head of product marketing, global product line teams, R&D, sales, and central marketing/communication functions.
- Lead strategic assessments and innovation projects focusing on x-ray imaging, computed tomography and sensor interface ASICs analyzing customer needs, technology trends, and competitive dynamics to define future product and portfolio strategies
- Develop global go‑to‑market plans in collaboration with product managers defining value propositions, messaging frameworks, target segments, solution roadmaps, and demonstrator or evaluation kit strategies
- Plan and coordinate integrated marketing campaigns with regional and global marketing teams ensuring consistent execution across digital, events, sales, and partner channels
- Develop high‑quality marketing collateral including website content, brochures, flyers, videos, demo showcases, and graphics supporting campaign rollout and maintaining asset quality and messaging consistency
- Act as a key representative of product lines at customer events, conferences, and industry exhibitions, delivering technical marketing presentations and demonstrating mixed-signal sensor solutions
